Resume
Senior Content Designer
PNC Bank
Aug 2021 - Today | Remote
Lead content strategy for security and authentication experiences in Online Banking and Mobile app
Support content needs across 6 core crews while consulting on initiatives for additional teams
Contributed to raising the credential recovery flow completion rate from 43% to 81%
Designed content for a multistep enrollment flow with an ~80% completion rate
Developed content standards for a new-to-bank tour experience and honed content for 20 tours
Wrote or honed 350+ error states with development and product teams to deliver clear instructions
Nominated for the 2024 Accessibility Champion Award, recognizing exemplary accessibility advocates
Earned 45 peer and leadership recognitions
University of Texas UX/UI Certification
Feb 2023 - Aug 2023 | Remote
97% cumulative grade; 250+ hours
Certificate in UX
Nielsen Norman Group
May 2022 | Remote
Interaction Design Specialty; 30 hours
Packaging Copywriter
PetSmart
Sep 2019 - Aug 2021 | Phoenix, AZ
Wrote or edited packaging for 1,500+ products
Co-led content strategy for 3 new brands, 3 brand refreshes and a product line
Conducted competitive analyses to provide design inspiration for 3 new brands
Collaborated with designers to illustrate compelling educational content
Earned 15 employee recognitions and a Vertex Award
Marketing Associate
Spectrum Veterinary
Mar 2018 - Aug 2019 | Phoenix, AZ
Designed 15 email newsletters with ~28% open rate for ~4,000+ veterinary clinics
Gave feedback and design ideas to a developer for the company's first app
Designed 45+ Instagram posts – many animated to enhance engagement
Social Media Editor, Prevention magazine
Rodale Inc.
May 2016 - Feb 2018| Phoenix, AZ
Designed 130+ Instagram posts and increased Instagram following by 40%+
Assistant Editor, Men’s Health magazine
Produced 35 pieces – including a profile driving 32,000+ clicks
University of Pittsburgh,
2016 | Pittsburgh, PA
B.A. in Nonfiction Writing
B.A. in Communication
Certificate in Digital Media
3.90 cumulative GPA