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Digital Design
Creating and strategizing a monthly e-newsletter for veterinarians
I produced a monthly email newsletter for our client list of veterinary clinics, which grew while I was there from about 3,000 to 7,000 subscribers.
Process
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Wrote, designed and produced 15 campaigns
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Prepped and tested campaigns with HubSpot
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Researched and pitched studies to showcase
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Wrote or edited 10 featured blog posts and landing pages
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Collaborated on blog posts with laboratory, marketing and sales directors
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Tracked metrics to understand what clinics were responding to
Results
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Increased open rates across that time by 27%
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Drove 1,900+ clicks to Spectrum's site and associated materials
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