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Digital Design

Creating and strategizing a monthly e-newsletter for veterinarians 

I produced a monthly email newsletter for our client list of veterinary clinics, which grew while I was there from about 3,000 to 7,000 subscribers.

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Screenshot 2023-07-13 at 8.13.07 PM.png


  • Wrote, designed and produced 15 campaigns

  • Prepped and tested campaigns with HubSpot

  • Researched and pitched studies to showcase

  • Wrote or edited 10 featured blog posts and landing pages

  • Collaborated on blog posts with laboratory, marketing and sales directors

  • Tracked metrics to understand what clinics were responding to

Phone Mockup 2.png
Phone Mockup 2.png


  • Increased open rates across that time by 27%​

  • Drove 1,900+ clicks to Spectrum's site and associated materials

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