top of page

Wiggles & Wags

Co-leading content strategy for a new dog treats brand

 Our foundation was a brand persona many are familiar with – “the fun babysitter.” The kind of babysitter kids ask for and parents trust.

Snack Alongs Patty Cookies_.png
Coco-Moas O-Shaped Treats.png


  • Edited brand concepts from the brand team that were tested with customers

  • Co-facilitated a brand name brainstorm with partners across the organization

  • Conducted a language audit and presented on-trend communication strategy to the design team

  • Strategized with the quality assurance, product development and brand teams on treat names that captured the brand persona, reflected customer preferences and complied with regulatory guidelines

  • Trademarked the brand name, 9 treat names and a tagline with the legal team

  • Honed each treat's claims alongside product development and solidified claims’ strategy

  • Wrote tone of voice and product naming sections of the style guide

Brunchie Munchies Treats Front.png
Brunch Munchies Treats Back.png
Incredibears Treats Front.png
Blisscotti Treats Front.png
Bliscotti Treats Back.png
Oat-Rageous Treats Back.png


  • ​Exceeded sales expectations in the first month

  • Helped brainstorm and clear more than 30 product names for ​core and seasonal lines

  • Won a 2021 Silver Vertex Award

bottom of page