Wiggles & Wags

Co-leading content strategy for a new dog treats brand

Our foundation was a brand persona many are familiar with – “the fun babysitter.” The kind of babysitter kids ask for and parents trust.

Edited brand concepts from the brand team that were tested with customers
Co-facilitated a brand name brainstorm with partners across the organization
Conducted a language audit and presented on-trend communication strategy to the design team
Strategized with the quality assurance, product development and brand teams on treat names that captured the brand persona, reflected customer preferences and complied with regulatory guidelines
Trademarked the brand name, 9 treat names and a tagline with the legal team
Honed each treat's claims alongside product development and solidified claims’ strategy
Wrote tone of voice and product naming sections of the style guide

Exceeded sales expectations in the first month
Helped brainstorm and clear more than 30 product names for core and seasonal lines
Won a 2021 Silver Vertex Award