PNC Bank
I'm currently a senior content designer at PNC Bank.
I'm part of the security and authentication team. We maintain several highly-trafficked experiences in PNC's online banking site and mobile app. My goal, in everything I write, is to meet customer needs and business objectives.
I'm part of the security and authentication team. We maintain several highly-trafficked experiences in PNC's online banking site and mobile app. My goal, in everything I write, is to meet customer needs and business objectives.
PetSmart
As a copywriter, I brainstormed, edited and optimized content for pet food, toys, waste care, habitats and more. I worked with designers, product developers, brand managers, quality assurance partners and lawyers to bring the most compelling story to life on packaging.
New Brand Creation
Background
I co-led content strategy for a new dog treats brand. Our foundation was a brand persona many are familiar with – “the fun babysitter.” The kind of babysitter kids ask for and parents trust. Process
Results
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New Brand Creation
Background
I partnered with our brand team and an outside design agency to build a brand that offered everything needed to care for rabbits, guinea pigs, hamsters and other small pets. Process
Result
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Brand Refresh
Background
I led content strategy to refresh a line of AUTHORITY dog and cat food. I worked with the brand team and design agency to hone each food’s nutritional benefits – enhancing shoppability and customer education. Process
Result
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Spectrum Veterinary
As a marketing associate, I developed digital campaigns about Spectrum's lab, which diagnosed and treated pets for allergies.
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Subject Line
Pollen season might be getting longer. Preview Text A new study analyzed two decades worth of pollen and temperature data – examining the length and potential severity of the season. |
Prevention magazine
As a social media editor, I planned and scheduled 40+ posts a day to Facebook and Twitter. I identified the type of content our audience was gravitating towards in weekly reports for our print and digital team. They helped inform our content development and social strategy.
Instagram FranchisesBackground
I helped brainstorm on-brand franchises to enhance engagement and grow our audience. Process
Result
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Men's Health magazine
As an assistant editor, I translated research on diabetes, weight loss, nutrition and more into everyday language.
Content Creation and PromotionBackground
I pitched, reported on and promoted stories targeted to our audience's interests. Process
Result
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