👋🏻 Hi, I’m Joelle
I shape banking products millions rely on – drawing on 10+ years of writing experience
Senior Content Designer
Content Design
Online Banking Tours
Guiding users through a revolutionized experience
Credential Recovery Flow
Raising the success rate of an access recovery tool
Resume
Senior Content Designer
PNC Bank
Aug 2021 - Today | Remote
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Increased credential recovery flow completion rate by 35%
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Shaped content for a multistep enrollment flow with an ~80% completion rate
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Lead content strategy for security and authentication experiences in Online Banking and the Mobile app
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Partner with 6 product teams to scale content strategy while supporting outside initiatives
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Developed content standards for a site-wide tour experience
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Defined and refined 350+ error states to deliver clear instructions and troubleshooting
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Nominated for the 2024 Accessibility Champion Award and earned 45 recognitions
University of Texas UX/UI Certification
Feb 2023 - Aug 2023 | Remote
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97% cumulative grade; 250+ hours
Certificate in UX
Nielsen Norman Group
May 2022 | Remote
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Interaction Design Specialty; 30 hours
Packaging Copywriter
PetSmart
Sep 2019 - Aug 2021 | Phoenix, AZ
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Wrote or edited packaging for 1,500+ products
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Co-led content strategy for 3 new brands, 3 brand refreshes and a product line
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Conducted competitive analyses to provide design inspiration for 3 new brands
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Collaborated with designers to illustrate compelling educational content
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Earned 15 employee recognitions and a Vertex Award
Marketing Associate
Spectrum Veterinary
Mar 2018 - Aug 2019 | Phoenix, AZ
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Designed 15 email newsletters with ~28% open rate for ~4,000+ veterinary clinics
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Gave feedback and design ideas to a developer for the company's first app
Social Media Editor, Prevention magazine
Rodale Inc.
May 2016 - Feb 2018| Phoenix, AZ
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Designed 130+ Instagram posts and increased Instagram following by 40%+
Assistant Editor, Men’s Health magazine
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Produced 35 pieces – including a profile driving 32,000+ clicks
University of Pittsburgh,
2016 | Pittsburgh, PA
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B.A. in Nonfiction Writing
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B.A. in Communication
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Certificate in Digital Media
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3.90 cumulative GPA
👈🏻 About me
Currently, I’m a senior content designer at PNC Bank.
Our team maintains several highly trafficked experiences in PNC's online banking site and app.
Outside of the office, you’ll probably find me taking these two goobers on a walk or sweating it out on a spin bike.