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👋🏻 Hi, I’m Joelle

I’m a journalist turned UX designer. Who loves weaving words and design to tell stories.

UX Design

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Site Redesign
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App Design

Graphic Design

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Email Design

Content Stategy

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Full Cheeks
Wiggles & Wags

Resume

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2021 - Today
Senior Content Designer

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Lead content strategy on 6 experiences millions will use to bank online
Cataloged and honed 200+ error messages
Design wireframes and user flows to illustrate ideas to partners
Comply with Web Content Accessibility Guidelines 2.0
Contributed to experiences that excelled in usability testing
Ground recommendations in data, consistency or research
Partner with design, product, accessibility, scrum, research and governance teams

Use InVision, Confluence and Jira
Earned 19 employee recognitions

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2023
UX/UI Bootcamp

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Collaborated on the UX design process for 3 apps and 2 websites
Participated in 250+ hours of coursework


Used Figma, FigJam and Miro
Earned 97% cumulative grade

2023
Certificate in UX

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Participated in 30 hours of courses in information architecture, application development, visual design, UX writing and presentation skills

Earned a specialty in Interaction Design

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2019 - 2021
Packaging Copywriter

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Wrote or edited packaging for 1,500+ products
Co-led content strategy for 3 new brands, 3 brand refreshes and a product line
Conducted competitive analyses to provide design inspiration for 3 new brands
Mocked up a design idea for a brand refresh that was implemented
Collaborated with designers to illustrate compelling educational content

Used Workfront
Earned 15 employee recognitions and a Vertex Award

2018 - 2019
Marketing Associate

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Designed 15 email newsletters with ~28% open rate for ~4,000+ veterinary clinics
Gave feedback and design ideas to a developer for the company's first app
Designed 45+ Instagram posts – many animated to enhance engagement

Used basic HTML/CSS skills, Adobe Creative Cloud and HubSpot Marketing Hub

2017 - 2018
Social Media Editor

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Increased Instagram following by 40%+ by re-shaping posting strategy
Raised 130,000+ additional Facebook page likes
Designed 130+ Instagram posts

Used Canva, Google Workspace and Sprinklr

2016 - 2017
Assistant Editor

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Increased Instagram following by 40%+ by re-shaping posting strategy
Raised 130,000+ additional Facebook page likes
Designed 130+ Instagram posts

Used Canva, Google Workspace and Sprinklr

2016
Dual Degree

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B.A. in Nonfiction Writing, B.A. in Communication, Certificate in Digital Media

Pursued 10 internships at CBS Evening News, CBS Pittsburgh,
Pittsburgh Magazine, The Observer-Reporter, University of Pittsburgh and more

Earned a 3.90 cumulative GPA

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👈🏻 About me

Currently, I’m a senior content designer at PNC Bank.

Our team maintains several highly-trafficked experiences in PNC's online banking site and mobile app.

Outside of the office, you’ll probably either find me taking these two goobers on a walk or sweating it out on a spin bike.

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