👋🏻 Hi, I’m Joelle
I’m a journalist turned UX designer. Who loves weaving words and design to tell stories.
UX Design
Site Redesign
App Design
Graphic Design
Email Design
Content Stategy
Full Cheeks
Wiggles & Wags
Resume
2021 - Today
Senior Content Designer
Lead content strategy on 6 experiences millions will use to bank online
Cataloged and honed 200+ error messages
Design wireframes and user flows to illustrate ideas to partners
Comply with Web Content Accessibility Guidelines 2.0
Contributed to experiences that excelled in usability testing
Ground recommendations in data, consistency or research
Partner with design, product, accessibility, scrum, research and governance teams
Use InVision, Confluence and Jira
Earned 19 employee recognitions
2023
UX/UI Bootcamp
Collaborated on the UX design process for 3 apps and 2 websites
Participated in 250+ hours of coursework
Used Figma, FigJam and Miro
Earned 97% cumulative grade
2023
Certificate in UX
Participated in 30 hours of courses in information architecture, application development, visual design, UX writing and presentation skills
Earned a specialty in Interaction Design
2019 - 2021
Packaging Copywriter
Wrote or edited packaging for 1,500+ products
Co-led content strategy for 3 new brands, 3 brand refreshes and a product line
Conducted competitive analyses to provide design inspiration for 3 new brands
Mocked up a design idea for a brand refresh that was implemented
Collaborated with designers to illustrate compelling educational content
Used Workfront
Earned 15 employee recognitions and a Vertex Award
2018 - 2019
Marketing Associate
Designed 15 email newsletters with ~28% open rate for ~4,000+ veterinary clinics
Gave feedback and design ideas to a developer for the company's first app
Designed 45+ Instagram posts – many animated to enhance engagement
Used basic HTML/CSS skills, Adobe Creative Cloud and HubSpot Marketing Hub
2017 - 2018
Social Media Editor
Increased Instagram following by 40%+ by re-shaping posting strategy
Raised 130,000+ additional Facebook page likes
Designed 130+ Instagram posts
Used Canva, Google Workspace and Sprinklr
2016 - 2017
Assistant Editor
Increased Instagram following by 40%+ by re-shaping posting strategy
Raised 130,000+ additional Facebook page likes
Designed 130+ Instagram posts
Used Canva, Google Workspace and Sprinklr
2016
Dual Degree
B.A. in Nonfiction Writing, B.A. in Communication, Certificate in Digital Media
Pursued 10 internships at CBS Evening News, CBS Pittsburgh,
Pittsburgh Magazine, The Observer-Reporter, University of Pittsburgh and more
Earned a 3.90 cumulative GPA
👈🏻 About me
Currently, I’m a senior content designer at PNC Bank.
Our team maintains several highly-trafficked experiences in PNC's online banking site and mobile app.
Outside of the office, you’ll probably either find me taking these two goobers on a walk or sweating it out on a spin bike.