👋🏻 Hi, I’m Joelle
I shape banking products millions rely on – drawing on 10+ years of writing experience
Senior Content Designer
Content Design
Online Banking Tours
Guiding users through a revolutionized experience
Credential Recovery Flow
Raising the success rate of an access recovery tool
Resume
Senior Content Designer
PNC Bank
Aug 2021 - Present | Phoenix, AZ
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Lead content for security and authentication experiences serving 10M digital banking users
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Oversee content for a credential recovery flow redesign that raised completion by 35%
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Own content for a redesigned enrollment flow that increased completion by 26%
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Developed content standards for new-to-bank onboarding tours
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Defined and refined 350+ error states to deliver clear instructions and troubleshooting
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Nominated for the 2024 Accessibility Champion Award and earned 45 recognitions
University of Texas UX/UI Certification
Feb 2023 - Aug 2023 | Remote
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97% cumulative grade; 250+ hours
Certificate in UX
Nielsen Norman Group
May 2022 | Remote
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Interaction Design Specialty; 30 hours
Packaging Copywriter
PetSmart
Sep 2019 - Aug 2021 | Phoenix, AZ
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Wrote or edited packaging for 1,500+ products
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Co-led content strategy and brand voice guidelines for several new brands and redesigns
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Earned 15 employee recognitions and a Vertex Award
Marketing Associate
Spectrum Veterinary
Mar 2018 - Aug 2019 | Phoenix, AZ
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Orchestrated 15 email newsletters with ~28% open rate for ~4K clinics
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Designed app enhancements informed by testing and provided them to a developer
Social Media Editor, Prevention magazine
Rodale Inc.
Feb 2017 - Feb 2018 | Allentown, PA
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Designed 130+ Instagram posts and increased Instagram following by 40%+
Assistant Editor, Men’s Health magazine
Rodale Inc.
May 2016 - Jan 2017 | Allentown, PA
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Produced 35 articles, including a profile driving 32K clicks
University of Pittsburgh,
2016 | Pittsburgh, PA
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B.A. in Nonfiction Writing
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B.A. in Communication
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Certificate in Digital Media
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3.90 cumulative GPA
👈🏻 About me
Currently, I’m a senior content designer at PNC Bank.
Our team maintains several highly trafficked experiences in PNC's online banking site and app.
Outside of the office, you can find me taking these two goobers on a walk or sweating it out on a spin bike.