About  me
Stories are everywhere. And always up for the telling.

I love doing the telling. Whether it's through print, video or graphic means, my portfolio reflects years of pursuing and penning narratives.

SPECTRUM VETERINARY



​I'm a marketing associate at a state-of-the-art lab that diagnoses and treats dogs, cats and horses for allergies. So far, I've expanded my Adobe Suite capabilities generating gifs, graphics, landing pages and videos for various email and social campaigns.

​For instance, I worked with the sales team to test and develop mobile-friendly co-branded promotional video distributed to clinics to promote  our services to pet parents.

​Email newsletters

The emails below – which were sent to our current client list at that time – link to blog posts I've authored. Both campaigns received above average open rates. ​
Subject Line: Pollen season might be getting longer.
​Preview Text: A new study analyzed two decades worth of pollen and temperature data – examining the length and potential severity of the season
Subject Line: Could your patient's Christmas tree be housing offending allergens?
Preview Text: That tree may be delivering more than holiday cheer. A study from Upstate Medical University investigated.

Social Portfolio

Utilizing previous performance data, I've raised our existing Facebook page following by 9%. I've also established the brand's Instagram account and am honing our content strategy based on incoming performance data. Below is a sampling of posts I curated/designed and wrote.

Prevention  Magazine

I highlighted health content for an audience of more than 2 million on Facebook and nearly 59,000 on Instagram. I planned and executed our social calendar, scheduling 40+ posts daily to Facebook, Twitter and Google+ written in the brand's distinct voice. Then, I produced weekly reports analyzing our audience’s social behavior and informing editors about trends that sparked their curiosity. Through this results-driven approach, I raised the brand’s Instagram following by more than 40% and helped garner more than 130,000 Facebook likes.

 Men's  Health  Magazine

At the world's largest men's magazine, I translated cutting-edge research into everyday language that improved our reader’s lives. By monitoring various content analytics platforms, I crafted stories that sparked our audience’s curiosity and were targeted to their interests. 

 CBS EVENING NEWS & CBS PITTSBURGH

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​I received the Ambrosio Award in summer of 2015 and was able to pursue an internship with CBS News in New York City. Interning with the “CBS Evening News”, I learned what constitutes a feature story with life and meaning. While fielding more than 20 story pitches per week, I helped Steve Hartman’s “On the Road” team produce impactful human-interest pieces. I reviewed each incoming pitch, seeking an intriguing character through which we could tell a story about a larger truth in American life. Although Mr. Hartman’s pieces are unique to his series, I learned the parameters through which his news segments are told.  I also wrote a story for CBSnews.com featuring a subject from Mr. Hartman's segment. Check out the piece.



​I scripted teasers, introductions and closings for about 20 segments on their morning talk show, Pittsburgh Today Live, and live tweeted dozens of segments. During that time, I also combed local websites for leads. I pitched a story to the station’s news director and, with her blessing, was assigned a videographer. From there I interviewed, wrote and helped edit a feature about kitten season. When the segment went to air, it was the leading story on the evening news.