Education
University of Pittsburgh, Pittsburgh, PA, August 2012 - May 2016
Experience
Spectrum Veterinary, Marketing Associate, Mar 2018 - Current
Rodale Inc., Prevention Social Media Editor, Emmaus, PA, Feb 2017 - Feb 2018
Rodale Inc., Men’s Health Assistant Editor, Emmaus PA, May 2016 - Jan 2017
CBS Pittsburgh, News Intern, Pittsburgh, PA, January 2016 – April 2016
CBS News, Evening News Intern, New York, NY, June 2015 - August 2015
Division of Student Affairs, Marketing Intern, Pittsburgh, PA , January 2015 - April 2016
Active Cities, Writing Intern, Pittsburgh PA, September 2014 - April 2015
The Pitt News, Social Media Editor, Pittsburgh PA, May 2014 - December 2014
The Pitt News, Staff Writer, Pittsburgh, PA, Mar 2013 - Dec 2014
Pittsburgh Magazine, Editorial Intern, Pittsburgh PA, May 2014 - August 2014
The Observer-Reporter, Editorial Intern, Washington PA, May 2014 - August 2014
Her Campus Pitt, Contributor, Pittsburgh, PA, January 2014 - April 2014
Emerging Leaders Program, Peer Facilitator, Pittsburgh, PA, April 2013 - May 2014
Extraordinary Events and Design, Intern, Emmaus, PA, May 2013 - August 2013
The Original Magazine, Contributor, Pittsburgh, PA, November 2012 - April 2014
Skills
Honors
Scholarships
University of Pittsburgh, Pittsburgh, PA, August 2012 - May 2016
- Dual Major: Nonfiction English Writing and Communication
- Certificate in Digital Media
- Cumulative GPA: 3.90
Experience
Spectrum Veterinary, Marketing Associate, Mar 2018 - Current
- Designed automated email workflows and monthly campaigns
- Co-produced patient results booklets and treatment manuals
- Assisting in the rebranding and migration process to company-wide site
- Assemble and post social content and manage paid promotion
- Oversee Google Ads Search and Display campaigns
Rodale Inc., Prevention Social Media Editor, Emmaus, PA, Feb 2017 - Feb 2018
- Crafted copy for Facebook, Twitter and Google+ posts featuring editorial content
- Tracked patterns of successful content and send weekly analytic reports
- Managed monthly budget for paid Facebook campaigns
- Increased Instagram following by nearly 40% and garnered nearly 130,000 additional Facebook page likes
- Pitched, brainstormed, designed and produced 3 Instagram Stories franchises
Rodale Inc., Men’s Health Assistant Editor, Emmaus PA, May 2016 - Jan 2017
- Pitch and write weekly online stories for the website
- Compose regular social media posts on Twitter, Facebook and Instagram
- Edit stories from other Rodale brands in the Men's Health voice
- Optimize old stories to meet new SEO standards
CBS Pittsburgh, News Intern, Pittsburgh, PA, January 2016 – April 2016
- Scripted teasers, introductions and closings for Pittsburgh Today Live, the CBS local morning talk show
- Assisted videographers and reporters on shoots for the daily broadcast
CBS News, Evening News Intern, New York, NY, June 2015 - August 2015
- Collaborated with producer and correspondent to coordinate shoots
- Provided feedback and curated story pitches for producer
Division of Student Affairs, Marketing Intern, Pittsburgh, PA , January 2015 - April 2016
- Profile exemplary students and alumni, as well as feature campus events
- Develop press releases for local media outlets that garnered news coverage at the Pittsburgh Tribune
- Shot, edited and appeared in video ads for University job fairs and recreational events
- Write, edit and manage material in weekly newsletter Campus Connections
Active Cities, Writing Intern, Pittsburgh PA, September 2014 - April 2015
- Crafted four bi-weekly fitness blog entries
- Co-operated Active Pittsburgh’s Facebook and Twitter platforms
- Sent weekly outreach emails to local businesses via email and social media
The Pitt News, Social Media Editor, Pittsburgh PA, May 2014 - December 2014
- Composed original posts and track progress of The Pitt News Twitter, Facebook, Instagram, and Pinterest platforms
- Increased Twitter following by seven percent
- Live tweeted campus-wide events and protests
The Pitt News, Staff Writer, Pittsburgh, PA, Mar 2013 - Dec 2014
- Reported on campus events for student-run daily publication
Pittsburgh Magazine, Editorial Intern, Pittsburgh PA, May 2014 - August 2014
- Collaborated on more than 30 entries for the 412 and Eat Street blogs
- Fact-checked extensive sections of the "Top Dentists 2014" feature, "40 Under 40" profile and the Burgh.ly app
- Proofread copy and verified photo shoot information
The Observer-Reporter, Editorial Intern, Washington PA, May 2014 - August 2014
- Penned more than 20 articles for the news desk
- Shot iPhone video footage and photos to accompany several stories
- Contributed to other Observer Publishing Company outlets including Living in Washington County and The Almanac
Her Campus Pitt, Contributor, Pittsburgh, PA, January 2014 - April 2014
- Generated special interest stories for campus online magazine
Emerging Leaders Program, Peer Facilitator, Pittsburgh, PA, April 2013 - May 2014
- Co-taught two, 20-hour leadership seminars per semester
- Demonstrated how students can effectively communicate in a group to achieve a common goal
Extraordinary Events and Design, Intern, Emmaus, PA, May 2013 - August 2013
- Worked to organize WoofStock; an event fundraiser for Allentown's first dog park
- Communicated with vendors through email to develop promotional packets
- Coordinated events; including organizing volunteer pool at direction of vendor coordinator
The Original Magazine, Contributor, Pittsburgh, PA, November 2012 - April 2014
- Wrote four features for student-run bi-annual publication
Skills
- TweetDeck, Weebly, Hootsuite, WordPress, Storify, Drupal, Sprinklr, MailChimp, TweetDeck, CrowdTangle, HubSpot Marketing Professional, Adobe Creative Cloud, Doodly – basic SEO, HTML/CSS, Google Analytics and Google Ads experience
Honors
- University of Pittsburgh Dean’s List, December 2012 - Present
- University Scholar, February 2015
- Awarded to the top 2 percent of undergraduate juniors and seniors
Scholarships
- Anthony and Concetta Ambrosio Internship Award, June 2015
- Heinz Endowments Grant, April 2014
- Outside the Classroom Curriculum PittAdvantage Grant, April 2014
- Lehigh Valley Educators Credit Union Scholarship, February 2013
- Rodale Scholarship, May 2012
