PetSmart | Packaging Copywriter | Sep 2019 - Current
  • Brainstorm, edit and optimize copy for proprietary brand packaging
  • ​Partner with designers, product developers and brand managers to craft compelling messaging
  • Proof packaging copy, ensuring language consistency

Spectrum Veterinary | Marketing Associate | Mar 2018 - Aug 2019
  • Designed automated email workflows and monthly campaigns
  • Co-produced patient result and treatment booklets
  • Assisted in the rebranding and migration process to company-wide site 
  • Raised Facebook page likes by 9% and managed paid social promotion
  • Oversaw Google Ads Search and Display campaigns

Rodale Inc. | Prevention magazine, Social Media Editor | Feb 2017 - Feb 2018
  • Increased Instagram following by over 40% and garnered more than 130,000 additional Facebook page likes
  • Teased editorial content on Facebook, Twitter and Instagram posts
  • Tracked high-performing content and composed weekly analytics reports
  • Managed paid Facebook campaigns, maintaining low CPCs

Rodale Inc. | Men’s Health magazine, Assistant Editor | May 2016 - Jan 2017
  • Pitched and wrote weekly online stories
  • Teased editorial content on Facebook, Twitter and Instagram posts
  • Adapted stories from other Rodale brands into the Men’s Health voice 
  • Optimized old stories to meet updated SEO guidelines

CBS Pittsburgh | News Intern | Jan 2016 – Apr 2016
  • Scripted teasers, introductions and closings for the morning talk show
  • Produced a featured story for the evening news broadcast

​University of Pittsburgh | Marketing Intern | January 2015 - April 2016 
  • Co-produced an e-newsletter sent to over 19,000 students
  • ​Developed press releases for local media outlets

CBS News | Evening News Intern | Jun 2015 - Aug 2015
  • Collaborated with producer and correspondent to coordinate shoots 
  • Formulated feedback and curated story pitches for producer

Pittsburgh Magazine | Editorial Intern | May 2014 - Aug 2014
  • Collaborated on more than 30 entries for the magazine's blogs
  • ​Fact-checked extensive print features and app content

Observer-Reporter | Editorial Intern | May 2014 - Aug 2014 
  • Penned more than 20 articles and shot photos/videos for stories

SKILLS

Design + Creation Tools Social Media Web + CRM ​Email ​Search Project Management 

EDUCATION 

University of Pittsburgh (2016)
B.A. Nonfiction Writing 
​B.A. Communication

Certificate in Digital Media 

Cumulative GPA: 3.90

HONORS + ​AWARDS 

University Scholar (2015)
  • Awarded to the top 2 percent of undergraduate juniors and seniors 
 ​​
Scholarships 
  • Heinz Endowments Grant
  • PittAdvantage Grant
  • Lehigh Valley Educators Credit Union Scholarship
  • Rodale Scholarship
  • Ambrosio Award
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